Creating the PROBLEM BOARD
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The problem board is used to make sure that what you have heard about the problems of the customer, are really relevant. You are simply talking back to your customer in their words about a problem to make sure it is really relevant to them, and they really want to solve it. Use their words, show you have walked a mile in their shoes, really understand the problems and challenges they face. |
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A great introduction to this unique new problem-led front-end of innovation technique. The book is also a complete DIY guide to running your own KN3W IDEAS workshop because it contains a complete set of the patent-pending KN3W IDEAS templates and tools, and a step-by-step classroom in a book tutorial – everything you need to start picking the right things to do – now!
