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18th & 19th February 2010

Sheraton on the Park


Today's new product projects decide tomorrow's product or market profile of the firm. It is estimated that 50% of a firm's current sales come from new products introduced in the market within the previous five years.

Innovation is a process where new products and services are first conceived. It is the first step to potential revenue generation 5 years from now.

However, innovation is not a place for the faint-hearted. It often takes 101 ideas, 111 dozens of failures, 1001% of commitment and too much yet never ending amount of money before a breakthrough idea is transformed into a product, and presented before the eyes of the target market. 

With so much at stake, corporations are constantly seeking answer on how to decide which idea they should invest in order to maximise their R&D and new product development resources. Knowing what genius idea looks like is 20 times more challenging than finding a needle in a haystack.

This conference gathers cross-industry professionals who are consistently looking for the needle in haystacks. Learn from the professionals who have found the needle and few who found more than just needle in the haystacks.

This event focuses entirely on methods in idea selection, idea prioritisation, and consumer insight and resource allocation. Practical strategies and techniques will be illustrated via real life examples to guide you in finding the needle and turning it into gold. Explore your possibilities here

Key Features
•    Interactive format including question and answer, and discussion opportunities
•    Case studies and illustrations, and examples from other businesses
•    Techniques and skills which attendees are able to employ in their work environment immediately



cocklearAlban Savage – Head of New Product Industrialisation – Cochlear

kraftMay Lee – Director – Research & Development - Kraft Foods

lillyRoberto Canovas – Group Marketing Manager – Eli Lilly

fonterraDr Angeline Achariya – Innovation Manager – Future Brands – Fonterra Australia

telstraKristina Cockbill – Product Manager – Innovation – Telstra Corporation Limited

schweppesMatthew Anelli – Product Development Manager – Schweppes

macquarie telecomMichelle Lim – Product Development Manager – International – Macquarie Telecom

amsrsPeter Harris – National President – Australian Market & Social Research Society

austarTony Mitchel – General Manager, Product Strategy & Development – Austar Entertainment

trymarkAngus McDonald – General Manager – Global Trymark Alliance

ghdJeremy Stone – Group Manager – Innovation – GHD Pty Ltd

outerspaceMichael Grima – Division Manager – Structural Packaging - Outerspace

tbmCarl Deeley – Managing Director – TBM Australia


Friday Afternnon Workshop Facilitators

kn3w-ideas new logoJohn Gerrie – Managing Partner – KN3W IDEAS

John Dimopolous – Global Marketing & Research Consultant - Dimopoulos & Associates

Download Conference Brochure


For further details and brochures, please contact:
Ms. Esther Wong
Tel No: +603 2723 6736
Fax No: +612 9223 2352

Facilitator & Practitioner

Become a KN3W IDEAS facilitator or practitioner

KN3W IDEAS the book
More than just a book - a whole KN3W was of thinking

A great introduction to this unique new problem-led front-end of innovation technique. The book is also a complete DIY guide to running your own KN3W IDEAS workshop because it contains a complete set of the patent-pending KN3W IDEAS templates and tools, and a step-by-step classroom in a book tutorial – everything you need to start picking the right things to do – now!