The Benefits of KN3W IDEAS

1) KN3W IDEAS prevents you from running around trying to solve the wrong issues

KN3W IDEAS doesn’t jump straight into idea generation. It starts by looking at all the issues related to a business problem. This helps identify the real problem and who can solve it.

Then, using a set of insight tools, KN3W IDEAS uncovers the Problem Behind the Problem (PBTP). This is evaluated against relevance and commitment to solve, to ensure it’s a problem worth solving.

KN3W IDEAS then looks at all the factors blocking and enabling an ideal solution. Together with the PBTP and the Real Probelm of the Business a Problem Challenge is set as the springboard for ideation.

Solving the wrong problem
will give you the
wrong solution



2) KN3W IDEAS inspires individual contribution

The KN3W IDEAS methodology inspires individual participation by allowing and recognising every person’s contribution, while creating synergy through collaboration and group prioritisation.

Participants feel more comfortable expressing themselves through the templates.

Two heads are better than one,
as long as both receive recognition




3) KN3W IDEAS ensures breakthrough thinking, not regurgitation

Corporate culture and beliefs are difficult to leave at the door when participating in brainstorming sessions. As a result, existing thinking just delivers more of the same, rather than unique new ideas.

KN3W IDEAS uses a technique which applies 12 ideation operators that systematically open the mind to ideas that are not limited by fixedness.

Solving a problem the same way you always have, will give you the same solutions you’ve always had


4) KN3W IDEAS is easy to introduce and sustain in any organisation.

Most other techniques require a strong facilitator or leader to set up and run an effective session. If people move, new staff arrive and there is no physical set of tools, the initiative can easily be lost.

The KN3W IDEAS process is delivered through a set of templates and tools that are simple to follow and introduce to new participants. This makes it easy to sustain in your organisation, no matter how large or small.

An idea is worthless unless it can be done

5) KN3W IDEAS delivers ownable, actionable fully developed and positioned concepts ready for feasibility.

Unlike most brainstorming techniques where the session ends with hundreds of ideas stuck to the wall, KN3W IDEAS does not stop with an idea. In the final Solution Stage, you select those ideas with the best potential and build them into business ready concepts with targeted positioning and an action plan aligned with your business strategy.

Unique solutions to relevant problems can come to you randomly in the shower or a creative brainstorming session, but they are much more likely and more quickly found through a systematic and collaborative process.

If an idea is not unique and different....

let someone else have it

Facilitator & Practitioner

Become a KN3W IDEAS facilitator or practitioner

KN3W IDEAS the book
More than just a book - a whole KN3W was of thinking

A great introduction to this unique new problem-led front-end of innovation technique. The book is also a complete DIY guide to running your own KN3W IDEAS workshop because it contains a complete set of the patent-pending KN3W IDEAS templates and tools, and a step-by-step classroom in a book tutorial – everything you need to start picking the right things to do – now!